Friday, June 02, 2006

RADIO STATION ANALYSIS

Radio Personalities
102.1 The Edge (KDGE-FM) has been the Dallas-Fort Worth’s staple for alternative rock for 15 years. The Edge’s target demographic is 18-34—primarily males. Currently, The Edge’s radio personality line-up is: Lex and Terry (6-10am), Chris Ryan (10am-2pm), Jessie (2-6pm), Ayo (6-10pm), Josh (10pm-2am). Jessie is the female personality. Considering the Edge’s male audience, one might think Jessie would add sex appeal. Judging by Jessie’s voice, she sounds as if she is in her early 30s with a good head on her shoulders. On the other hand, she, on some occasions, behaves like the typical young females. That is, she yammers about her encounters with artists played on the Edge and tries to establish a bond with female listeners/callers. The Lex and Terry Morning Show, a syndicated morning show that replaced the Morning Edge, serve as the sexual element on the Edge. Like many shock jock-esque morning shows, women--whether they are morning show cast members or morning show guests--are subjected to sex and misogynist behavior. On the show, listeners call to seek advice. Lex and Terry urge many of their listeners/callers who are young males to be promiscuous; and not doing so lessen them as a man. Unsurprisingly, such advice is a commonality on many shock jock radio shows.
The Tom Leykis Show on any given day and you will hear advice for men on: How to get "more tail for less money" (buy drinks, not dinner); the benefits of dating women who were sexually abused as children (they are more promiscuous); and why men should never date single moms (time with children reduces time in the bedroom). www.womensenews.com

Women on the Lex and Terry Show are objectified; one of the show’s segments in which women are objectified is HPOA (Hot Piece of Ass). To be a HPOA candidate, women must follow these guidelines:
Each H'POA is hired and paid $500 to be in the studio for five straight days.
She must be willing to show up at 6am and stay till 10am (unless she is REALLY hot and needs L&T to be flexible on the time).
The job of the H'POA is only to "sit in the studio and look hot" That's it. "Exude hotness and give Lex & Terry inspiration"...
Another segment of the show in which women are objectified is Drunk Bitch Friday. Both segments make women seem as if they are easily manipulated with money and beer. In a way, such segments promote violence towards women—after all, there is no sense in loving women when they can satisfy men’s sexual needs by virtue of money and alcohol. When female listeners call the show, they are ridiculed and humiliated. On one occasion, a female caller asked Lex and Terry for advice concerning her philandering boyfriend. She explained that she did not do anything to cause her boyfriend’s infidelity. Nonetheless, Lex and Terry demeaned her and blamed her for boyfriend’s infidelity.
Terry: How can you be so damn stupid? If you would have let your boyfriend nail you more, he would not be cheating on you.
Lex: If you want your man to stay with you, you have to be a dirty slut between the sheets.
Other than sex, alcohol is touted on the Lex and Terry Show. Furthermore, alcohol--usually beer--has a strong influence on many rock stations. Beer has an association with masculinity; thus, shock jocks can lead to underage drinking.
The National Association of Broadcasters (NAB) recognizes the influence advertising can have on youth: "[T]he impact of advertising on radio and television audiences, particularly kids, cannot be overstated. Clever jingles, flashy lights, fast talking, and quick pacing, all contribute to the message of commercials.
Alcohol ads were placed on stations with “youth” formats. Seventy-three percent of the alcohol radio advertising in terms of gross ratings points (GRPs) 7 was on four formats—Rhythmic Contemporary Hit, Pop Contemporary Hit, Urban Contemporary and Alternative—that routinely have a listening audience of 12- to 20-year-olds greater than the proportion of 12- to 20-year-olds in the population of a particular market.
Alcohol ads were aired when youth listen most. Youth were overexposed to alcohol radio advertising during two of the four “dayparts”8 monitored. The two day parts that did not consistently overexpose youth were morning “drive-time” (6 a.m. to 10 a.m., Monday through Friday), a time typically listened to by weekday commuters and office workers, and weekday daytime (10 a.m. to 3 p.m., Monday through Friday).
Not only is beer used to promote masculinity, but also to generate revenue.

Conclusion
Do shock jocks always generate ratings? Yes and No.




#5 Dallas-Fort WorthSpring Phase I Arbitrends (Updated: 05-31-06) (12+ Population: 4,730,200) (Surveyed: Continously)
Station
Sum 05
Fall 05
Win 06
Spr P1
Format
Owner
KKDA-FM
5.9
6.0
5.7
5.2
Urban
Service Broadcasting Corp.
KBFB-FM
3.3
4.1
4.3
4.5
Urban
Radio One Inc.
KHKS-FM
4.1
4.5
4.3
4.3
CHR
Clear Channel Radio
KSCS-FM
4.0
3.5
3.6
4.2
Country
ABC Radio
KLNO-FM
3.6
2.4
3.8
4.0
Mexican
Univision
KEGL-FM
2.9
5.1
5.2
3.8
Regional Mexican
Clear Channel Radio
WBAP-AM
3.9
4.3
4.0
3.6
News/Talk
ABC Radio
KESS-FM
4.5
3.5
4.0
3.5
Mexican
Univision
KLUV-FM
3.8
3.8
3.6
3.5
Oldies
CBS Radio
KLTY-FM
3.2
2.9
2.9
3.3
Christian
Salem Communications
KPLX-FM
3.8
4.5
3.4
3.3
Country
Cumulus Broadcasting Inc.
KVIL-FM
2.5
3.2
3.5
3.3
AC
CBS Radio
KOAI-FM
2.3
2.7
3.0
3.2
Smooth Jazz
CBS Radio
KDGE-FM
2.6
3.2
2.9
2.9
Alternative
Clear Channel Radio

For KDGE-FM, ratings have dropped since fall 2005, The Lex and Terry Show debuted on KDGE-FM around mid January 2006. Perhaps, it is too early to speculate whether or not the show will face cancellation. Prior to Lex and Terry, KDGE-FM had its own homegrown morning show, The Morning Edge. Unlike the Lex and Terry Morning Show, it had a diversity of topics and it was PG-13. In retrospect, it was a morning show geared towards 18-35 year old males and females. The only controversial stunt it did was “Pimp My Ride”. Relatively similar to the MTV series, Pimp My Ride--“Ride” referring to a male listener’s girlfriend or wife—was a contest in which a male listener’s ride would win a makeover if she desperately needed one.
As stated earlier, the KDGE-FM serves an 18-35 year old male demographic. Ostensibly, with the current morning show, ratings should be higher. Perhaps, the morning show is constantly trying to push the envelope on vulgarity insofar as listeners are jaded. Such a reality happened to “Lovelines” about three years on 102.1’s sister station, KEGL-FM 97.1 The Eagle (It was an active rock station back then). “Lovelines” was night-time radio show host by Adam Corolla and Dr. Drew Pinsky. Albeit the show claimed to give advice on sex, drugs, and other problems with which people struggled, all that one would often hear is Adam Corolla utter penis and vagina ad nauseum. And on some occasions, to break the monotony, he would utter other sexual terms. Surprisingly, “Lovelines” was popular with young females. The day after the show’s cancellation, the night-time radio personality said, “Penis and vagina get old after hearing it said so many times within ten minutes”. Recently, wannabe shock jock David Lee Roth did not last long on CBS Radio as a replacement for Howard Stern.
http://www.mercurynews.com/mld/mercurynews/news/breaking_news/14400878.htm
http://www.fmqb.com/Article.asp?id=204443
New technology has caused a decline in shock jock listenership. With satellite radio, listeners have more music variety; and with IPODs, listeners can be their own djs. Shock Jock pioneer Howard Stern moved to satellite radio in 2006 to escape censorship from corporate radio and the FCC. Opie and Anthony will fill Howard Stern’s former radio spot. Will Lex and Terry be a boon or a bane to KDGE-FM? STAY TUNED!
I had fun in this class. I wish we had more controversial and incendiary debates insofar as shouting matches would occur.
Lambiase hopes that we will change the media for the better. I hate to be pessimist, but people will always find fault with the media. For example, there is much criticism that the news invest too much coverage in blacks commiting crimes. Well, if the news were to invest as much coverage in white males as beings corporate criminals or pedophiles, then whites would voice their criticisms. I guess that is what we get for living in the USA.
BBC News will open a New York bureau. According to an article, it will share news with ABC. Fee, Fye, Fo, Fum, I smell the presence of an insidious media conglomeration scum(Disney). Before you know it, Disney might swallow up BBC.
I think that people create stereotypes for the media to regurgitate back to themselves.
I don't see the hype in Grey's Anatomy. It is like every other comedy-drama: everybody sleeps around to feel validated as a person. I hope it gets cancelled.
I hope CBS News knows what it is doing by making Katie Couric the evening news anchor. Call me a sexist imbecile, but CBS News hired her probably because of her looks. She had better be a damn good anchor.
Does anyone here think that morning news shows like Good Day and the Daily Buzz are utter nonsense? Well, I do. I think it is sad that such shows calls themselves news when yet they talk about asinine matters like how to be a better suburban hausfrau.

Thursday, June 01, 2006

Is it me or does anyone else think that since Ted Koppel retired, Nightline has lost its journalistic quality? You would think that with three anchors, they would be able to report on important issues. Instead, they report of trivial matters like latest trends and so forth. If I want to learn about the latest trend, I would watch MTV or another nonsense network.
I thought "Bamboozled" was a good movie. It sent a thought-provoking and powerful message. I wish more movies were like that.

Wednesday, May 31, 2006

I thought the guest speakers who appeared today were insightful. Hoping to pursue a broadcast career, I don't mind working in a small market. However, I hope to make enough to live simple and not meagerly before I make it to a large market.

Tuesday, May 30, 2006

Here is a baffling question that probably nobody cares to deign an answer to:

Why is it minorities--especially Blacks--criticize the media for using stereotypes such as cartoon characters speaking Ebonics/Black English, but they praise Black entertainers like Chris Rock and Queen Latifah for "keeping it real"?

Tuesday, May 23, 2006

I am probably sure nobody cares what I think. Well, those who don't can go swallow a bag of rusted nails. It annoys the living Christ out of me when women grouse over how certain media sexualize and degrade them. Moreover, they (women) blame those media for their low self-esteem and eating disorders. To my recollection, Jean Kilbourne said that the model-esque women featured in popular magazines represent five percent of the female population. Well, big freaking deal! After all, most guys would rather look at model-esque women--not everyday unattractive, frumpy women. And the same goes for women--most women prefer a Brad Pitt or a dashing Adonis. In case women haven't noticed, most guys aren't Adonises.

There should be no sympathy for women who suffer from low self-esteem or eating disorders just because they want to look like a model for their boyfriends. If their boyfriends can't accept them for who they are and their body, perhaps those women--who use their brains--should dump them. But until women stop making themselves victims, they will never learn.